NBA star Giannis Antetokounmpo becomes Betano’s first-ever global brand ambassador
The two-time NBA MVP and 2021 NBA Champion joins Betano, the leading online sports betting and gaming operator, in a partnership that will include branded content, events and community outreach work throughout the Betano markets.
The Milwaukee Bucks super star, widely known as The Greek Freak, and Kaizen Gaming, Betano’s parent company, share a common Greek “heritage ” as well as a true success story in the international playing field. In just less than a decade, Kaizen Gaming has risen from a start-up in Greece to a global player, currently active in 12 countries throughout Europe, Latin and North America. In 2022, the company was also recognized as the Operator of the Year in the EGR awards.
“I take my endorsements seriously and always aim for partnerships that mean something to me. In Betano I have found a great fit, not only in our shared passion for sports but also in our drive and dedication for continuous improvement“, mentioned Giannis Antetokounmpo.
“We could not have asked for a better global brand ambassador for our brand Betano. Besides being the best active basketball player in the world, Giannis embodies all that we value at Kaizen Gaming, and that is hard work, commitment, continuous improvement and above all, humility. While our fields might be different, we see in him all that we stand for and aim our brand and our company to be, a top international player with both feet on the ground“, said George Daskalakis, Co-Founder and CEO, Kaizen Gaming.
Kaizen Gaming currently sponsors, through its brands Betano and Stoiximan, some of Europe’s and Latin America’s top football teams, including FC Porto, Sporting CP and SL Benfica in Portugal, Oympiacos FC, Panathinaikos FC and PAOK FC in Greece, as well as Atletico Mineiro and Fluminense in Brazil, among others. Kaizen Gaming was also the first company in the industry to sign a deal with FIFA for a World Cup, during the FIFA World Cup Qatar 2022.