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The Summer of Football is in full swing and Kaizen Gaming’s premium brand Betano is celebrating the excitement and unifying quality of UEFA EURO 2024™️ and CONMEBOL Copa America™️ 2024 with two unique 360° marketing campaigns.

Betano, sponsor of Sport Lisboa e Benfica since the 2021/22 season, has renewed its sponsorship contract with the decorated club for three more years. Kaizen Gaming’s premium sports betting and online gaming brand was the first brand to occupy the sleeve of the official SL Benfica jersey and will remain as the ‘Official Betting Sponsor’’Continue reading “Betano and SL Benfica renew partnership for 3 more years”

Kaizen Gaming, the leading global GameTech operator, and AFA, The Argentine Football Association, are pleased to announce a new partnership that sees the premium brand Betano become the title sponsor and exclusive betting partner of Liga Profesional de Fútbol.

Aston Villa and Kaizen Gaming, the leading global GameTech operator, are delighted to announce a new long-term partnership that will see Betano, Kaizen Gaming’s premium brand, become the Club’s new principal and front-of-shirt partner.

Kaizen Gaming, one of the biggest GameTech companies in the world, becomes the official partner of CONMEBOL, the South American Football Confederation, reaching a significant milestone in firmly establishing the company’s presence in Latin America.

Betano is the First Ever Betting Partner of the leading European Championship, UEFA’s national team football flagship event.

The two-time NBA MVP and 2021 NBA Champion joins Betano, the leading online sports betting and gaming operator, in a partnership that will include branded content, events and community outreach work throughout the Betano markets.

Betano, the online sports betting and gaming brand of Kaizen Gaming, one of the fastest growing operators in the world, currently active in 10 countries throughout Europe, Latin America and North America, joins FIFA’s line-up as a Regional Supporter for Europe.