Betano ushers in new era of regulation in Brazil securing online betting license No 1 in the market

São Paulo, December 31, 2024 – Kaizen Gaming’s Betano, the leading online betting and gaming brand in Brazil, today receives notification of authorization from the industry regulator and is officially issued the first license in the country. Kaizen Gaming was the first operator to file its license application, taking an important step towards full compliance with Brazilian regulations.  

"At Betano we are committed to creating a safe environment for players, always prioritizing trust and integrity. Throughout the entire transition, we actively collaborated with local authorities, sharing our international know-how and providing resources to the legislature. These are just the first of many measures we will take within the new regulatory framework, which gives us the opportunity to create an even safer and more transparent environment. It is a milestone for our industry that will benefit everyone involved. We will continue working with local authorities and associations to shape the future of the industry", states Guilherme Figueiredo, Country Manager Brazil for Betano.

Betano already invests heavily to support the growth of the local sports industry, sponsoring Brasileirão Betano, Copa Betano do Brasil and Felipe Massa, Betano’s brand ambassador in Brazil, and has previously served as main sponsor of top football clubs in the country. These partnerships along with exclusive global sponsorship deals, including partnering with CONMEBOL for Copa America 2024 and UEFA for Euro 2024, Europa League and Conference League, have  propelled Betano to become one of the most beloved brands for Brazilian players. 

Betano also demonstrates its commitment to Brazil through impactful initiatives. In 2024, it launched the initiative Juntas em Campo with Brasileirão Betano to promote gender equality in sports and society. Partnering with Clube Atlético Mineiro and the CBF, Betano also donated R$1.5 million to NGO CUFA to aid flood-affected communities in Rio Grande do Sul.

In 2025, Kaizen Gaming plans significant investments to social causes via the Kaizen Foundation, collaborating with NGOs and stakeholders to advance society, education and environmental projects in Brazil. The company is also expanding its local team through an ambitious hiring plan and moving to a new 4,000-square-meter office.