Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, achieved three major honours at the SBC Awards Europe 2026. The award ceremony was held on the final day of the SBC Summit Malta on Thursday, 30 April.
By securing the titles “Sportsbook Operator of the Year”, “Casino Operator of the Year” and “Operator Innovation in Gaming”, Kaizen Gaming reinforces Betano’s position as one of Europe’s leading, most trusted and innovative online betting and gaming platforms.
Christos Tzalavras, Kaizen Gaming’s Chief Product Officer commented: “Customer experience has been the foundation for Betano’s international success over the years. We concentrate our efforts in optimizing it and bringing in new innovations that advance our capabilities, differentiate us from the competition and make the Betano experience unique for our users. These awards represent that exact philosophy. Managing to stand out among fierce competition within the European igaming landscape is a great honour. We would like to thank the awards’ judges for the recognition and our people for making it possible. We are more driven than ever and we work to ensure that we provide a top-tier experience for everyone who entrusts us with their entertainment, across every market where we operate”.
Earlier in 2026, Kaizen Gaming showcased once again its focus on customer-centered innovation, announcing the acquisition of the UK based, AI-driven sports trading and analytics provider, GameplAI. As part of the agreement, Kaizen Gaming integrates GameplAI’s features to enhance its proprietary capabilities across sports trading, player markets and performance analytics for Betano.
Within Europe, Betano has emerged as one of the most recognisable and trusted igaming brands. Except for a leading position in many of the markets where it operates, it has also forged partnerships with some of Europe’s top clubs and tournaments. Betano’s European sponsorship portfolio includes the likes of the UEFA Europa League and the UEFA Conference League, FC Bayern München, Aston Villa FC, FC Porto, Sporting CP, SL Benfica, AC Sparta Praha, FCSB and Brøndby IF.
