Betano introduces a new immersive way of NBA betting

Athens, 31 October 2024 – Betano, Kaizen Gaming’s premium sports betting and gaming brand announces the launch of its innovative in-game visualisation tool for National Basketball Association (NBA) games. Starting this season, Betano customers will be able to watch and interact with live games as if they were playing a video game.

Powered by computer vision and AI technology, the new feature takes real-time data points and turns it into 3D visualisations that are delivered in a hyper-personalised stream, allowing fans to select their viewing angle and enjoy every block, shot, and point scored from their preferred vantage point. Launched in partnership with Sportradar, Betano’s new gaming feature continues its commitment and passion for creating unique and unrivalled fan experiences in every sport. 

George Kourakos, Kaizen Gaming Director of Innovation, said: “The arrival of AI technology and particularly computer vision is helping revolutionise the fan experience for leading sporting competitions. Increasingly, fans want to take control of how they watch and engage with sports, so they can create their own personalised experiences. We’re excited to introduce a whole new way of enjoying matches, allowing fans to choose their favourite angles to view the action. We remain dedicated to keep delivering innovations that enable our users to engage in new ways with all their favourite sports, always in a responsible manner”.

The new feature technology of the Betano platform arrives at the start of what is set to be another enthralling NBA season. Besides offering the competition’s matches through its platform, Betano has engaged with the world’s best basketball league by supporting Giannis Antetokoummpo. The two-time NBA MVP and 2021 NBA Champion has been Betano’s Global Brand Ambassador since 2023.