June 1, 2022. 11:25

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Betano signs on as the main sponsor of the Romanian Cup, now renamed to 

Betano, Kaizen Gaming’s, leading sports betting and online gaming operator, announces strategic partnership with the Romanian Football Federation to become the Cup’s naming partner for the next three seasons. 

Besides a new name, the Romanian Cup Betano is also introducing, for the first time, a more dynamic and inclusive tournament format that allows for a larger number of matches and greater engagement opportunities for the Romanian football fans.  

Our partnership with this historic football association marks a milestone for Kaizen Gaming and for our brand Betano. We have been supporting Romanian sports since the start of our operations in the country, 6 years ago this month; Cupa Romaniei Betano consolidates our commitment to the country’s sporting community and football in particular, the sport we all love,” stated Julio Iglesias Hernando, Chief Commercial Officer Kaizen Gaming. 

The oldest football competition in Romania receives the support of Betano the same year it is being reinvented. By implementing a new, modern, competitive format, one that is much more attractive and more dynamic, we expect to improve the level of play and strengthen the clubs’ relationships with their supporters. I am sure that in the coming years, the support of our new main partner will contribute to the growth of this popular event“, mentioned Răzvan Burleanu, President of the Romanian Football Federation.

The Cupa Romaniei Betano, is the latest addition to Kaizen Gaming’s solid portfolio of football sponsorships across Europe and Latin America that includes among others FCSB and Universitatea Craiova, in Romania, Sporting Lisbon, Benfica, FC Porto, in Portugal, Atletico Mineiro, Fluminense in Brazil, PAOK and Olympiacos in Greece.