October 1, 2021. 11:14


Betano & Benfica: a strong and innovative partnership

Sport Lisboa e Benfica and Betano officially presented, this September 30th, on the pitch of Estádio da Luz, the partnership signed in August. The sports betting brand is the first sponsor to appear on the sleeve of the official football team jersey, but the commitment between the two entities also involves a set of features and activations in the various Benfica channels, mainly in the digital and social area, through the Benfica Foundation .

Rui Costa, President of SL Benfica, explained the importance of the connection between the parties. “Betano will be the first sponsor we will have on the sleeve of Manto Sagrado, which in itself explains what this sponsor represents for us. It is a brand that stands out for its innovation, particularly in the digital area, which is also very respectful to us. We favored solid partnerships with our brands, and in this case it will not be different. Although the contract is for three years, we are certain that it will be extended over time. It should be noted that Betano will collaborate with our Foundation, a fundamental pillar of Benfica with society and disadvantaged children. We are always committed to our sponsors, and I am sure that it will be a long-term and beneficial link for both parties”, said Rui Costa. “Betano is an important brand. The brands we have on our jersey are quite important. We have always created lasting links between club and brand, so, through innovation, for what is intended in the market, it is a brand with great substance, and for it is essential to have these partners with us”, said the President of SL Benfica.

George Daskalakis, CEO of Kaizen Gaming, was “delighted, honored and proud” of celebrating the partnership for three years. “It is a good day for us, a day in which we are satisfied and honored. It is a pleasure because we have made new friends, such as Rui Costa and Domingos Soares de Oliveira. We feel a great pleasure to be part of a legendary club, one of the most respected clubs and with a history in Europe. This partnership demonstrates the commitment we have to Portuguese sport, to football. But football is not just played within the four lines, there is something more important. That is why we are excited to collaborate with the Benfica Foundation, and through the program ‘Herois Betano’, to participate in actions and social activities. We are looking for a long partnership, we hope it is just the beginning. I wish you great success and titles”, he concluded.