Betano becomes Main Partner of FC Porto
Betano, Kaizen Gaming’s leading sports betting and online gaming operator, enters into a four-year partnership agreement with Futebol Clube de Porto. For the next four seasons, the Betano logo will be featured on the front of the Dragons’ famous blue and white jerseys. In almost 40 years, Betano will be only the third main partner of FC Porto, a clear statement on the importance of this strategic partnership.
“Announcing our partnership agreement with FC Porto, a legendary club not only in Portugal but on an international level, is a day of celebration for all of us at Kaizen Gaming. What I consider even more important is signing on with a club that values long-standing partnerships; it is a true mark of confidence in our company, our brand Betano and our commitment to Portuguese football. We look forward to a long and fruitful collaboration with the team,” mentioned George Daskalakis, Chief Executive Officer, Kaizen Gaming.
“Futebol Clube do Porto has always sought to associate itself with great brands and this partnership, the one we have now reinforced with Betano, follows up on that intention; it is a great collaboration of a leading club and a reference brand. Our demands are maximum on and off the field, so we always want to work with the best,” said Jorge Nuno Pinto da Costa, President FC Porto.
Betano was already the Dragons’ Betting Sponsor during the 2021/22 season, while the brand also sponsors Sporting CP and SL Benfica in Portugal. On an international level, Kaizen Gaming boasts a strong portfolio of football sponsorships, through the two brands it operates (Betano and Stoiximan), across Europe and Latin America, including among others Fluminense and Atlético Mineiro in Brazil, U de Chile and CD La Serena in Chile , FCSB and Universitatea Craiova in Romania, Olympiacos and PAOK FC in Greece.