September 2, 2021. 11:08


Betano is the new Benfica’s Betting Partner

Betano will be the new Betting Sponsor of Sport Lisboa e Benfica for the next three years and will appear on the Eagles jersey starting next Saturday, when Benfica will host Arouca, for the 2nd matchday of the Portuguese League.

“We are delighted to announce our partnership with Benfica. The Eagles are an incredible organization with a rich history and we are proud to become the club’s official partner in the upcoming seasons. Through Betano, Benfica fans will be able to interact with their favorite team at a new level. We are excited to begin working with this great club and its people, together with whom we aim to undertake common social initiatives just like we do with every team we partner with. This sponsorship clearly highlights our strong commitment to the Portuguese market, a commitment that we are determined to continue showing via our sustained support to Portuguese sports and society”, underlined George Daskalakis, CEO of Kaizen Gaming, parent company of Betano.

For Benfica CEO Domingos Soares de Oliveira, “This is a partnership with great dimension for the club, with a brand that is well established in sports and entertainment. Betano stands out for its innovation, especially on digital platforms, something with which we identify ourselves. The presence of Betano on the sleeve of Benfica’s official shirts will give even more exposure and visibility to our new Official Betting Sponsor”.

Benfica is the fifth club sponsored by Betano in Portugal, while our brand is already present on the jerseys of Sporting, SC Braga, Maritimo and Os Belenenses. Internationally, Kaizen Gaming, through the brands Betano and Stoiximan, sponsors Fluminense and Atlético Mineiro in Brazil, Olympiacos and PAOK in Greece, FCSB and Univ. Craiova in Romania and Omonia, Apollon Limassol and Pafos FC in Cyprus.